How would you explain your business model?

Pickel operates as a B2B SaaS platform for Charge Point Operators and other organizations in the EV charging ecosystem. Customers subscribe to our software through annual licenses, gaining access to AI-powered market intelligence, pricing optimization, forecasting, and commercial performance analytics. The platform scales across countries and charging networks, creating predictable recurring revenue with high gross margins. In addition to software subscriptions, we offer advanced site assessment and strategic decision-support services for charging network expansion. As our platform evolves, customers can automate commercial decisions such as dynamic pricing, creating additional recurring and usage-based revenue opportunities. Our business model is designed to scale alongside Europe's rapidly expanding charging infrastructure while becoming increasingly valuable as more market and operational data are integrated into the platform.

What makes your idea unique compared to your competitors?

The first generation of EV charging focused on deploying infrastructure. The next generation will compete on profitability. While most software solutions help operators monitor charging stations, Pickel helps them decide what to do next. Our platform combines proprietary market intelligence with each operator's operational data to answer the industry's most important commercial questions: where should we build next, how should we price charging to maximize revenue and utilization, which locations underperform and why, and where should we invest, or not invest. Rather than providing another dashboard, Pickel delivers AI-powered commercial recommendations that continuously adapt to changing market conditions. We believe every public charging operator will eventually rely on AI to make pricing, investment, and expansion decisions. Pickel is building the intelligence layer that will power those decisions.

Where do you see your company in the next 5 years?

Within five years, Pickel aims to become the leading commercial intelligence platform for public EV charging in Europe. Our vision is to support hundreds of charging operators across multiple European markets, helping them make smarter pricing, investment, and operational decisions every day through AI. As competition increases and public charging becomes a mature commercial industry, AI-driven decision-making will become essential for profitability. We believe Pickel can become the operating intelligence layer that powers this transition, enabling operators to maximize returns while accelerating the rollout of reliable, affordable charging infrastructure across Europe. By combining proprietary market data, advanced AI, and deep industry expertise, we aim to define a new category of software that becomes as fundamental to charging operators as their charging management systems are today.