How would you explain your business model?
Outlet is a capital-light, two-sided marketplace. Hosts sell time-bound access to a charger and its stall in 15-minute units called Jolts. They set their own availability and price; guests prepay; Outlet retains 15% and pays the host 85%. Outlet does not finance, own or install the underlying chargers. Pricing power remains with the host. For planning, the company does not assume premium pricing: its base case uses $1 per Jolt, or $4 per hour, the low end of prevailing public Level 2 hourly-equivalent rates. At approximately one to two hours of weekly top-up use, annual guest spend is roughly $200–$800 and Outlet earns $30–$120 per active guest. The central model uses $39 annual revenue per guest and approximately one host per 33 guests. The following U.S.-only base case is a company projection, not current performance. It assumes the addressable population of EV drivers requiring non-home charging grows from 3.0 million in 2026 to 19.8 million in 2030 and Outlet penetration rises from 2% to 10%: 2026: 60,000 guests; 1,806 hosts; $2.34M revenue; $1.385M expenses; $0.955M modeled profit. 2027: 192,000 guests; 5,778 hosts; $7.488M revenue; $3.463M expenses; $4.025M modeled profit. 2028: 480,000 guests; 14,445 hosts; $18.72M revenue; $6.926M expenses; $11.794M modeled profit. 2029: 1.08M guests; 32,501 hosts; $42.12M revenue; $12.121M expenses; $29.999M modeled profit. 2030: 1.98M guests; 59,567 hosts; $77.22M revenue; $18.182M expenses; $59.038M modeled profit. Expenses comprise modeled COGS, customer acquisition and SG&A. Those line items are, respectively: $0.392M/$0.564M/$0.429M in 2026; $0.980M/$1.410M/$1.073M in 2027; $1.960M/$2.820M/$2.146M in 2028; $3.430M/$4.935M/$3.756M in 2029; and $5.145M/$7.403M/$5.634M in 2030. Enterprise deployments use the same transaction engine and can add a portfolio software fee for administration and controls, plus transaction revenue or revenue share when capacity is sold externally. The base case intentionally excludes European revenue, enterprise ARR, charger financing or leasing, premium listings, insurance and convenience fees. Those are expansion opportunities, not assumptions required to produce the marketplace economics above.
What makes your idea unique compared to your competitors?
The conventional response to insufficient public EV charging is to install more equipment. Outlet addresses the same shortage by activating equipment that has already been purchased and installed. An eligible private charger can be made publicly discoverable and bookable in approximately five minutes, at zero CapEx to its owner. New construction remains necessary where usable infrastructure does not exist, but it should not be the only response while substantial private charging capacity remains inaccessible. Activation requires more than placing a charger on a map. A driver must be able to secure both the charger and the physical space required to use it. Outlet converts that combined access into time-bound inventory. A private host sets availability, pricing and access rules, then offers the charger and its associated parking space in 15-minute units called Jolts. The driver reserves both for a defined window, with payment, vehicle identification and arrival instructions handled through the same transaction. Existing charging products generally improve the operation or accessibility of chargers already participating in public networks. Maps provide location data. Charge point operators and management systems operate hardware. Roaming, authentication and payment systems connect drivers to participating networks. Closed-network reservations allocate an operator's existing chargers. These services do not typically originate public supply from independently owned private chargers or establish the property-level access required to use them. The same architecture can be adapted to enterprise properties, where the existing charging provider retains charger activation and energy settlement while Outlet manages the time-bound right to use the stall. That separation avoids displacing incumbent hardware operators and instead adds a reservation, access and monetization layer to existing infrastructure.
Where do you see your company in the next 5 years?
Within five years, Outlet plans to operate a dense U.S. marketplace and a multi-country European network for publicly bookable private charging. The company's U.S.-only model reaches 1.98 million drivers, 59,567 hosts, $77.22 million in annual revenue and $59.04 million in modeled profit by 2030. These are company projections rather than current results, and they exclude European revenue, enterprise software fees and other potential products. The immediate objective is to use the current $1.5 million seed round to establish repeatable marketplace economics in the United States. That requires concentrated host density in selected markets, consistent reservation volume, repeat driver use and validation of the model's central assumptions: approximately $39 in annual Outlet revenue per driver and one host for every 33 drivers. Product development will continue across host onboarding, QR access, identity and vehicle verification, reservation management, trip planning, payments, enforcement procedures and portfolio-level administration. The same stage will prepare Outlet for commercial entry into Europe. Although the product is technically available there, Outlet does not yet have active European hosts. Germany is the intended anchor market, followed by France, Denmark, Sweden and the Netherlands. Germany provides scale and a strong base of private, commercial and multifamily charging assets; France offers a large replication market; Denmark and Sweden provide high levels of EV adoption; and the Netherlands offers a mature charging environment in which integrations with established operators can accelerate deployment. European expansion will require more than translating the application. Outlet must localize euro-denominated payments and host payouts, VAT and marketplace reporting, GDPR compliance, insurance, consumer terms, identity processes, multilingual support and country-specific property and parking requirements. Market entry will combine concentrated host acquisition with portfolio activation and distribution through property owners, municipalities, fleets, hospitality groups, charge point operators, charge point management platforms, eMobility service providers, roaming providers, maps and OEM trip planners. Incumbents can retain charger operation and energy settlement while Outlet adds public discovery, reservation and physical access to eligible private capacity. A subsequent Europe-focused financing of approximately $5 million would support that localization, establish country operations, acquire initial host supply and develop commercial integrations. By the latter part of the five-year period, Outlet intends to expand beyond its initial European markets and enter selected Latin American cities through local portfolio and operating partners. The organization will add country-level supply operations, enterprise implementation, partner engineering, trust and safety, and regulatory capacity as each market establishes sufficient density. By year five, Outlet should operate as the private-to-public activation, reservation and access layer across the United States and multiple European markets, with a repeatable path into Latin America.
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