How would you explain your business model?

We sell B2B SaaS. Customers pay a monthly licence per connected asset: per truck, per charge point, per photovoltaic unit and per battery storage system. On top of that comes a one-off implementation fee covering set-up, system integration and the initial data calibration. Entry cost stays low for smaller fleets, and revenue grows on its own as a depot electrifies more assets. White label is our main scaling channel. Charging infrastructure, installation and energy partners such as SMATRICS or GP Joule ship the platform under their own brand. That puts us in the depot at the moment it is electrified, which is also the moment the software decision gets made.

What makes your idea unique compared to your competitors?

ELU Charge is an operating system that does behind the meter optimization of all energy assets specifically for e-trucking fleets. Charging management systems today are built around the charge point. They manage sessions and site load, and that is where they stop. Our closest competitors do not bring the depot's energy assets and the fleet's operational requirements into one decision layer. We do: vehicles, charge points, battery storage, photovoltaics and the grid connection limit are optimised together, driven by each truck's departure time and operational priority. The second difference is that we adapt. Most systems plan once, on fixed rules. ELU Charge re-plans continuously through the night: a truck comes back late, a state of charge lands below plan, a price signal moves, and the schedule rebuilds around it in real-time. Each rebuild balances objectives that pull against each other: lowest cost, earliest or latest completion, uninterrupted charging, and maximum use of the site's own solar power. So a depot serves more vehicles from the charge points and the grid connection it already has.

Where do you see your company in the next 5 years?

In five years we want ELU Charge to be the standard optimisation layer for depot charging in Europe.The partner channel is how we get there. Every infrastructure, installation and energy partner that electrifies a depot can hand it over already optimised, instead of leaving it to run unmanaged for years before anyone looks at it again. With a standardised white-label deployment package, we reach depots at the rate our partners build them rather than one at a time.As the installed base grows, the same data and infrastructure open revenue layers that do not need proportional headcount: flexibility and energy marketing across depots, data and API licensing to OEMs, utilities and EMS providers.In Berlin we plan to build around 35 highly qualified roles in AI, optimisation and software engineering, and to keep working with TU Berlin and the M2G Lab.