How would you explain your business model?

Our model is deliberately simple: a controller installed on site, a software subscription per site. What makes it scale is who sells it. We go through electrical contractors and charging installers — the people already standing in the cabinet when the decision gets made. Because Capacity Optimizer works across charger brands, meters and batteries, an installer can offer it on any project without checking whose logo is on the hardware. They keep the customer relationship; we keep the sites running. No lock-in for the customer, no army of salespeople for us.

What makes your idea unique compared to your competitors?

Most load management lives in the cloud. Ours lives next to the fuse. That's not nostalgia for industrial automation — it's what the failure modes demand: a load balancer that fails open blows the main fuse, and one that fails closed stops every car on site. Neither is acceptable, so the logic preventing both runs on hardware you can point at, while the cloud does what clouds are good at — visibility and fleet management. The second idea is patience. The controller that guards the fuse today is built to earn money tomorrow: spot-price optimization and flexibility-market participation are on our roadmap, and when those markets open to distributed sites, our customers won't need new hardware — just a software update on a box that has already paid for itself.

Where do you see your company in the next 5 years?

Capacity Optimizer runs at 16 commercial sites in Sweden today, across multiple charger models and a mix of meters, batteries and site types — real installations, real winters, real electricians. The next five years follow three lines: grow with the fast charging operators building out Europe's hubs, through an installer network expanding from Sweden into the Nordics and beyond; let partners drive hardware compatibility, because every new project teaches the platform a new brand; and switch on flexibility services across the installed base, turning cost-avoidance boxes into revenue-generating ones. Grid capacity is becoming the scarcest resource in European charging. We intend to be the company that makes existing connections do the work of bigger ones.