How would you explain your business model?

AmperRank is free to download and use. The business model is designed to stay editorially independent — any commercial relationship with operators is strictly ring-fenced from the ranking and cost calculation engine. Promotional partnerships are possible, but no operator can buy a better position or skew the numbers in their favour. Revenue can come from multiple sources: a premium subscription for drivers, a paid tier for power users that unlocks advanced features such as multi-vehicle tracking, API integrations and personalised operator recommendations based on actual charging behaviour, while the free tier covers core logging and cost tracking; B2B data licensing for fleets and enterprise, where anonymised, aggregated session and tariff data is commercially valuable to fleet operators, leasing companies, charge point consultancies, and CPOs doing competitive benchmarking, licensed under a recurring API access model; industry research reports, periodic paid reports for regulators, consumer advocacy bodies, and industry analysts covering pricing fairness trends, roaming cost analysis, and operator benchmarks across European markets, built on the same data infrastructure as the consumer product; automotive integration licensing for OEMs, where AmperRank's cost tracking and tariff intelligence can be licensed directly to car manufacturers for integration into in-car infotainment and navigation systems, so an EV driver would see real effective charging costs and operator rankings natively on their dashboard without needing a phone app, with OEMs benefiting from offering best-in-class charging cost transparency as a differentiator and AmperRank supplying the data engine and calculation logic under a per-vehicle or fleet licensing model; and affiliate promotions for operators, where when a CPO or EMSP runs a genuine promotional offer — a discounted rate, a free trial, a new-user bonus — AmperRank can surface it contextually alongside the operator's ranking, with operators paying a referral fee per converted sign-up, though promoted offers are always clearly labelled as sponsored and never alter the operator's ranking position or cost calculations, since the integrity of the comparison engine is non-negotiable and a promoted operator with bad pricing still ranks where the numbers put them. The core transparency product (public tariff rankings, effective cost calculations) remains free and open, as this is the engine that drives user trust, organic growth, and the data asset that makes all B2B tiers valuable.

What makes your idea unique compared to your competitors?

The EV charging industry is built around a fragmentation that benefits operators, not drivers. A driver navigating public charging today needs up to 40 different apps, multiple subscriptions, and a stack of RFID cards — just to avoid getting overcharged. AmperRank's unique insight is that "cheap" tariffs are almost never what they appear. A 39 ct/kWh rate with an €11.99/month subscription is only cheaper than the standard rate if you charge more than 71 kWh/month in public — a threshold the average apartment-dwelling driver never reaches. A 49 ct/kWh AC rate with "just 2 cents per minute" is actually a 22% markup once you factor in charging speed. We expose all of this. AmperRank is the first app to automatically calculate the effective cost per kWh across every session, plot subscription break-even curves, flag time-based traps, and identify stations with abnormal energy efficiency losses. The result: drivers finally know what they're actually paying, and which operators are playing fair.

Where do you see your company in the next 5 years?

In five years, AmperRank is the standard reference for EV charging costs in Europe — the way Skyscanner standardized flight prices or Numbeo standardized cost-of-living data. The vision is not to become another charging middleman that clips a commission. It's the opposite: to drive industry-wide prices down through raw, publicly visible, undeniable transparency. When drivers can see in real time that Operator A charges an effective 68 ct/kWh while Operator B charges 44 ct/kWh for the same physical location, the market pressure to compete on real price becomes unavoidable. Specifically, Year 1–2 will expand tariff coverage to all major European markets (currently Poland, Germany with others in progress) and reduce manual entry friction with automated session import from car APIs and charge receipt parsing; Year 2–3 will build a public transparency index — a ranked, regularly updated scorecard for every major CPO and EMSP, covering pricing fairness, roaming honesty, and ad-hoc penalty severity; and Year 3–5 will leverage aggregated, anonymized session data to produce industry reports that regulators, consumer advocates, and fleet operators can cite, creating the data layer that holds networks accountable.